ArcTouch
2025
Coca-Cola Co.
Crafting motion and video experiences for Coca-Cola’s global loyalty app
Overview
Motion Design & Video Assets for +one by Coca-Cola Company
+one is The Coca-Cola Company’s flagship loyalty platform, designed to connect fans with exclusive rewards, sweepstakes, live experiences, and product perks. Working on this high-visibility global app, I focused on crafting dynamic motion design systems to elevate the core user journey, from welcoming splash screens and fluid onboarding sequences to custom loading animations. Additionally, I produced and edited high-converting promotional videos and app store preview reels, ensuring a seamless, high-energy brand experience across both the digital product and its marketing touchpoints.
Splash Screen + Onboarding
Loading State options
AppStore + GooglePlay
Store guidelines: High-converting screenshots & video previews
To connect Coca-Cola's legacy brand with Gen Z users, the app store videos and interface motion needed to move past traditional corporate marketing and adopt a fast, authentic visual language. Gen Z audiences decide whether to engage in fractions of a second, so the app store video previews and UI motion were built for immediate impact. Each platform enforces rigid specifications regarding text placement, safe zones, video pacing, and UI representation.
AppStore Screenshots
GooglePlay Video
Demo Videos
Bringing product & culture to Life
Beyond consumer-facing app assets, I produced dedicated video reels to highlight the platform's features and celebrate internal achievements within The Coca-Cola Company. This included crafting a comprehensive +one product demonstration video that dynamically showcased the app’s user flows, micro-interactions, and rewards ecosystem for client stakeholders and partners. In addition, I edited and animated a showcase video for the Coca-Cola Awards—an internal corporate event—translating key platform metrics and team successes into an energetic, high-impact narrative.
Fable
Designing for Everyone: Elevating accessibility
Digital experiences are at their best when they are accessible to everyone. Through testing and insights from Fable, an accessibility testing platform built by people with disabilities, we identified key opportunities to make +one more inclusive. I produced a dedicated video highlighting this accessibility initiative, detailing how we refined interface screens, boosted color contrast, simplified navigation flows, and optimized screen-reader compatibility. This effort demonstrated how thoughtful UI adjustments and motion design can eliminate barriers, ensuring +one delivers a seamless, empowering experience for all users regardless of ability.
Arcade
Gamifying the Platform
To deepen daily engagement with Gen Z users, +one introduced Arcade, a dedicated in-app gaming section that turns brand interactions into interactive play. I produced a high-energy promotional video to showcase this gaming ecosystem, blending fast-paced edits, vibrant arcade aesthetics, and beat-synced motion graphics. By highlighting instant playability, leaderboards, and redeemable game rewards, the video captures the playful spirit of youth culture while driving traffic directly to the Arcade within the app.
