Klever
2021 – 2023
A decentralized self-custody crypto wallet
I brought Klever's ecosystem to life through YouTube videos, educational motion graphics, and interactive platform animations, helping simplify complex workflows and drive user engagement.
Overview
Making Web3 and financial education engaging
As part of my work with Klever Finance, I focused on making complex financial concepts more accessible and engaging through motion design, video content, and interactive animations. By editing and animating content across YouTube, marketing campaigns, and educational materials, I helped simplify complex blockchain data and financial workflows into digestible, intuitive visual stories.
The Impact
The dynamic video content and interactive platform animations elevated brand clarity and user engagement. By breaking down technical information into clear visual narrative structures and micro-interactions, the content made it easier for users to navigate the platform, understand key workflows, and feel more confident managing their financial assets.
Problem
Abstract crypto concepts created immediate hesitation
The core challenge of Web3 is that its fundamental mechanics, decentralized networks, smart contracts, and cryptographic transfers don't mirror traditional real-world banking. Without familiar visual anchors, everyday users struggled to build a mental model of what was actually happening with their assets, leading to hesitation, over-checking details, and anxiety at every step.
With the rise of cryptocurrency in 2020, the topic entered the mainstream, sparking people’s interest in cryptocurrency trading, but many were too afraid to get started because they didn’t know much about it.
Education
Klever Insight – An educational YouTube series designed to demystify complex Web3 concepts and build user trust.
Klever Insight was created for our YouTube channel to turn complex crypto topics into accessible, bite-sized video content. By combining market news with practical educational insights, the series positioned Klever as a trustworthy voice in the space, driving new user acquisition by helping our community make informed, confident financial decisions.
Klever Platform 'How to' tutorials
I also produced step-by-step animated tutorials that guided users through essential in-app tasks
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Product Launch
Exchange, Hard Wallet, Web Extension & Hackathon
Beyond educational YouTube content, I produced launch videos and promotional campaigns for major Klever ecosystem milestones, including the launch of the Klever Exchange trading platform, the KleverSafe hardware wallet, and the Klever Extension web browser wallet. I also created media for a global Hackathon that successfully onboarded initial validators ahead of the KleverChain mainnet launch.
Klever Exchange Teaser
KleverChain Launch: Rallying developers & network validators
Created high-energy promotional campaigns and video tutorials to rally the global Web3 community ahead of the KleverChain mainnet launch. The content drove participation for both the War of Nodes program, recruiting, and testing network validators. Also, the Klever Global Hackathon, encouraging developers to build dApps, NFTs, and tooling for the ecosystem.
Klever Extension: Driving adoption for Klever’s Web3 browser gateway
Produced launch and promotional video content to introduce Klever Extension, highlighting its secure non-custodial features, multi-chain web connectivity, and seamless integration with Web3 dApps directly from Chromium browsers.
Promoting and onboarding users to the KleverSafe hardware wallet
To launch KleverSafe, a secure hardware wallet designed to isolate private keys offline away from online threats. I created high-impact promotional motion assets alongside step-by-step video tutorials. This dual approach allowed us to drive product awareness and marketing campaigns while simultaneously educating users on cold-storage security and setup workflows.
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KleverSafe In-App motion
Designing Trust for Hardware Interactions
Bridging physical security and digital feedback through intuitive micro-interactions
To enhance the connection between the mobile app and the KleverSafe hardware wallet, I designed interactive in-app UI animations that guide users through physical key actions. By pairing real-time device syncing, Bluetooth pairing, and transaction sign-offs with subtle, reassuring motion design, we turned abstract hardware verification steps into a smooth, tactile, and confident user experience.
What I learned
Mastering Web3 universe, user trust, and end-to-end design autonomy.
Working as a motion designer at Klever was a transformative experience that pushed me to bridge complex technology with intuitive visual storytelling.
Translating Abstract Web3 Concepts: Producing dozens of Klever Insight videos meant I had to deeply understand blockchain mechanics, like staking, smart contracts, and gas fees, to demystify them for everyday users through engaging visual metaphors.
Thriving in a Fast-Paced Startup Environment: Working in an international, lean startup environment taught me to be highly adaptable and to take end-to-end ownership. Without large, rigid teams, I managed projects from initial script conceptualization to final animation and implementation.
Designing for High-Stakes Financial Trust: I learned how motion design isn't just aesthetic, it directly impacts user confidence. Whether designing in-app micro-interactions for hardware wallets or launch visuals for new protocols, clear motion builds trust in high-stakes financial environments.
